Designed a bold, high-impact FLC booth for ULTA Beauty World’s first-time participation, focusing on maximizing brand visibility and awareness within a limited budget. The concept features bold, playful typography that captures Hairstory’s distinctive brand identity, complemented by striking visuals, impactful branding, and strategic product displays. Through creative, cost-effective design solutions, the booth creates an energetic, engaging presence that attracts attention, strengthens brand recognition, and delivers a memorable visitor experience without compromising creativity or visual impact.