The Studio is a hairdresser-led, education-centered brand awareness platform within HAIRSTORY’s hairstylist loyalty program. I developed the brand identity from the ground up, establishing its visual language and core branding elements to reflect its educational mission and connection to the professional hair community. Centered on empowering hairdressers with knowledge about HAIRSTORY and its products, I also defined the overall art direction and visual experience for The Studio app, creating a cohesive identity across the platform.