I led the visual concept for a new three-step haircare system featuring Pre-Wash, New Wash cleansing cream, and Primer. Built around the campaign idea “Threesome,” the concept positioned the products as the ultimate trio. Taking a “Vandalism” creative direction, I incorporated bold highlighter marks and graffiti-inspired elements to create a playful, disruptive visual identity. The goal was to spark curiosity around the launch through eye-catching experiences that brought the “Threesome” concept to life in a fun, graphic way.